Problem: We produce some great YouTube content (even if I don’t say so myself) but our channels don’t have high numbers of subscribers and so we rely on people watching content when it is shared or stumbled upon.
Solution: I introduced in-stream YouTube advertising for selected videos on Austravel and Citalia.
Outcome: We have found that a small amount of budget goes a long way; on the most recent Austravel video we achieved 1,172 views between 13th January – 11th February for just under £20 total spend.
