Problem: The Crystal website didn’t do a good job of showing why people should choose them for their skiing holiday.
Solution: We decided to make the experts working within Crystal the heroes of the website to show customers that we really know what we are doing with their holiday. I created the content hierarchy and drew wireframes in Balsamiq Mockups to visually present our ideas. I led our group presentation to the senior management team.
Outcome: Many ideas from our wireframes went on to form part of a web redesign. The customer has a much better understanding of how knowledgable the Crystal team are.
