Problem: Research shows that 50% of people are looking >5 miles and 32% >10 miles from where they live. When people move out of an area they are in even greater need of content that helps them understand the lifestyle and community they are considering moving to. Manually created area guides proved popular but were very time-consuming to write.
Solution: Using a bespoke AI content creation process we scaled area guides to over 1200 cities, towns and areas in the UK. A custom knowledgebase was created using authoritative content from third-party sites. This was then used as a base to generatively create content. The content was manually proofed to ensure that it was accurate and contained no AI hallucinations.
Outcome:
Area guides bring in incremental organic traffic and play a valuable role in on-site research journeys. Area guides generate ≈20k organic sessions per month and when asked ‘Did you find this guide helpful’ 77% of respondents responded with positive reactions.
