Problem: The business created a new brand campaign with a hero advert for TV and VOD. Traditionally Zoopla hasn’t done a good job of reflecting campaign creative in online journeys.
Solution: Content Design partnered with Brand Design from day one of the campaign ideation phase so that website requirements were considered throughout the creative process.
Outcome: The Content Design team created landing pages themed with new campaign imagery and crafted copy to reflect the new brand platform within user journeys.
